Editing

Our editing values come from Strunk and White’s The Elements of Style: “Omit needless words.” Plus a few other straightforward rules.

We also navigate by the North Star of “read once copy.” We aim for such clarity of thought and phrasing that the reader gets it the first time. Not baby talk. Not writing so simple it stimulates no thinking. Just no doubt as to what you say and mean.

We put related things together with intellectual glue (transitions) that shows how you got from here to there.

And respect for the language: spelling, punctuation, grammar. We want to look at the finished product with pride and make no apologies. When we stretch a rule, or even break it, we do it intentionally, and the reader knows we made a conscious choice.

To be continued . . .